Educated car buyers are more likely to buy
8 November 2011
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Motors.co.uk, the UK’s second largest used car search network, has agreed a partnership with social commerce company Reevoo to promote Reevoo’s service to its dealer base and drive the take up of Reevoo’s respected “verified owner” review service. The partnership will also see Motors.co.uk publishing owner reviews, providing valuable, in-depth information to potential buyers.
Phill Jones, Commercial Director for Motors.co.uk, said: “We are keen to see UK dealers embrace consumer reviews, as they will help provide confidence to potential car buyers in a market that is currently quite nervous. A customer who has been able to fully research their next purchase is confident and a more likely buyer, and verified owner reviews will only improve this.
“For our dealer network in particular, this is an innovative way of improving the impact of their marketing budget, since it’s possible to measure very clearly what the results are from using Reevoo,” he added.
Richard Anson, Reevoo’s founder and CEO, said: “59% of consumers read reviews before buying a car, so it’s pretty inconceivable these days that a business involved in car sales would not make reviews available to its customers. But things are more complicated than that: research also shows that reviews provided by an independent third party like Reevoo are trusted three times more by consumers than reviews provided by a brand that stands to gain from a subsequent purchase.
“So, we expect the addition of Reevoo’s independent, verified-owner reviews to Motors.co.uk to inject additional trust into the process of buying a used car, which will become evident in the form of valuable incremental sales,” he explained.
Reevoo’s social commerce solutions are compliant with recent guidelines from the Advertising Standards Authority and the Office of Fair Trading regarding the verification of reviewer identities.
About Reevoo
Reevoo (http://b2b.reevoo.com) is a world leading provider of social commerce solutions. Reevoo has been deployed by more than 150 major brands, including Sony, Tesco, Octopus Travel, What Car? and Dixons, helping them to achieve average sales uplifts of 18% through boosted conversion rates and increased order values, turning browsers into shoppers.
Reevoo has solicited more than 2,900,000 pieces of independent, impartial social content from genuine customers. To help consumers make their purchase decision, Reevoo provides easy access to this content more than half a billion times every month to shoppers across the Reevoo network.
Media contacts
Tim Donnelly Smith
Both Barrels Communications Ltd for Reevoo
+44 7978 800275
Melissa Lehrer
Reevoo
+44 7978 800275